San Diego Home with ADU IN ESCROW

City Heights Gem Goes Under Contract

A Testament to Strategic Marketing and Expert Negotiation by The Lewis Team

San Diego Home with an ADU now in escrow

In the vibrant community of City Heights, nestled in Central San Diego, a meticulously renovated Fairmont Park home has just gone into escrow. This beautiful, turnkey property not only offers a modern oasis in the main house but also includes an income-producing detached studio ADU. Here’s a closer look at the property and how The Lewis Team’s strategic marketing and expert negotiation skills led to a successful contract.

Property Overview

  • Main House
  • Bedrooms: 3
  • Bathrooms: 2
  • Size: 1,483 sqft
  • Detached Studio ADU
  • Size: 400 sqft

Features: Kitchenette, mini-split AC, full bath

Recent Renovations and Features

The extensive renovation of this Fairmont Park home has transformed it into a modern sanctuary. Key features of the main house include:

  • Flooring: Luxury vinyl plank floors throughout
  • Paint: Fresh interior and exterior paint
  • Lighting: Recessed lighting for a contemporary feel
  • Windows: Double-paned with custom window treatments

The kitchen, a chef’s delight, boasts modern cabinets, stainless steel appliances, black granite countertops, and an undermount sink. The large guest bathroom features a new spacious vanity, vanity mirror, and new shower tile with glass doors.

The primary bedroom offers a retreat-like experience with dual ceiling fans, an extra-large closet with organizers, and an upgraded ensuite bath. This bath includes a new vanity, faucets, lights, a glass shower door, and a rain shower head with newly installed tile.

Outdoor and Additional Features

The exterior of the property is equally impressive:

  • Parking: RV parking with vinyl fencing and a swing-open gate for easy access
  • Garage: Finished with tons of storage and epoxy flooring
  • Backyard: An entertainer’s paradise with artificial turf, meticulous landscaping, backyard lights, and an expansive Trex deck complete with Jacuzzi
  • Additional Space: Versatile space that could be used as a she-shed, art studio, man cave, game room, etc.
  • Amenities: Mini putting green, fire pit, and a rooftop deck with clear views of the city and marina

The Lewis Team’s Marketing Strategy

Getting a home of this caliber under contract requires more than just listing it on the MLS. The Lewis Team at Real Broker, led by Dawn Lewis and Shylia Hernandez, employed a comprehensive marketing strategy to ensure maximum visibility and attract potential buyers.

Professional Photography and Virtual Tours

High-quality, professional photography showcased the property’s best features, both inside and out. In addition, virtual tours allowed prospective buyers to explore the home from the comfort of their own homes, making it accessible to a wider audience.

Social Media Campaigns

Leveraging social media platforms, The Lewis Team launched targeted campaigns to highlight the property’s unique features and recent renovations. These campaigns included engaging posts, sponsored ads, and video walkthroughs, reaching a large audience across various demographics.

Direct Mail and Local Advertising

Understanding the importance of local outreach, The Lewis Team also utilized direct mail campaigns and advertised in local publications. This approach ensured that the property was seen by potential buyers in the immediate area who might be looking for a move-in-ready home or an investment property with an ADU.

Expert Negotiation Leading to Escrow

The Lewis Team’s expertise didn’t stop at marketing. Once offers started coming in, Dawn Lewis and Shylia Hernandez showcased their negotiation skills to secure the best possible deal for their clients.

Home in San Diego with ADU

Evaluating Offers

The team meticulously evaluated each offer, considering not only the offer price but also the terms and conditions. They communicated closely with their clients, providing detailed analyses and recommendations to ensure informed decisions.

Counteroffers and Final Agreement

Through strategic counteroffers and clear communication, The Lewis Team negotiated terms that were favorable for their clients while keeping the potential buyers engaged. Their experience and local market knowledge were crucial in navigating the negotiation process, ultimately leading to a mutually beneficial agreement and the home going into escrow.

Conclusion

This Fairmont Park home in City Heights, San Diego now under contract, is a prime example of how The Lewis Team’s strategic marketing and expert negotiation can lead to successful real estate transactions. Their deep understanding of the San Diego market, combined with their dedication to their clients, ensures that each property they handle gets the attention it deserves.

City Heights Real Estate Team in San Diego

City Heights continues to be a vibrant, sought-after community in San Diego, and homes like this one highlight the unique opportunities available in the area. For more information on buying or selling a home in City Heights or any other San Diego neighborhood, The Lewis Team is ready to provide expert guidance and support.

Whether you're looking to buy, sell, or simply learn more about the San Diego real estate market, trust the expertise of The Lewis Team to help you navigate the process with confidence.